Type Takeover: Type 101

"Oh you like typography? I like maps too! Traveling is fun."

Not quite. Typography is the design and use of "typefaces" as a means of visual communications.

Let me break it down for you.

Everytime you use "hobo" or "comic sans", a designer dies a little.

As a Designer, I pride myself on finding the perfect match between types, to make your brand come to life. To find the perfect flow between your ideas and type.

I think we all know the difference between uppercase and lowercase, so we'll skip that.

First let's clarify. AIGA explains it perfectly. Most people have the wording wrong.

A "typeface" is a set of common characters. For example "Helvetica" is a typeface. This is also known as a "Font Family". A font has specific features including weight (light, medium, bold/we'll talk more about this later).

Make sense? Feel free to ask questions, and don't forget that we're bringing you a whole series about this, so stay tuned!

Does this sound foreign to you? No big deal, head over to Bedsidedesign where she breaks it down for you, blogger style!