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September 6, 2017

This spring, I was so excited when two lovely local ladies asked me to contribute to a styled shoot they were doing as part of a workshop (such an amazing idea). They put together a dream team, and the photos truly are just that – a total dream! I’ve talked before about collaborations, and how much fun they can be, and this was no exception. Be sure to check out the dream team so you can see more photos from the shoot!

Roc The Shot | Styled Workshop Roc The Shot | Styled Workshop Roc The Shot | Styled Workshop Roc The Shot | Styled Workshop

Above photos from Lindsay Stephany

Roc The Shot Styled Shoot & Workshop

Above photos from Lindsay Stephany


Roc The Shot Styled Shoot & Workshop

Above photos from Rachel Liz 

ROCtheShot Styled Shoot from Deb Standing Videography on Vimeo.

The Dream Team: Venue: The MRKT LoftWorkshop + Design: ROCtheShotPhotographers: Rachel + Lindsay | Florist: FlowerwellBride + Groom Models: Nikki + Patrick DeMay | Bridesmaid Models: Sarah Lusk + Jordan M  | Bridal Gown: Lovely BrideVintage Bridesmaids Dresses: Maeflowers Vintage | Engagement Ring + Jewelry: Interstellar Love Craft | Invitation Suite: Sugar + TypeTable Styling + Vintage Glassware: Georgia Jane NY | Videography: Deb Standing Videography | Cake: Scratch BakeshopHair: Erica Stoy Hair | Makeup: Shear Ego SalonProp Furniture: Abode

December 1, 2016

Let’s be honest, the holidays are both absolutely amazing (some might argue the best time of the year), but they can also be super overwhelming. Print this list to help you stay organized this crazy wonderful time of year, no matter what you celebrate!


September 15, 2016

Sugar and Type Flash SaleI’m making room for more planner inventory, so head over to the shop and help me out by taking advantage of this awesome flash sale! I’ve marked down some of your favorite products, so grab TWO for yourself, and one for your bestie!!

September 8, 2016

Sugar and Type at Etsy Open Call 2016

Last month, I gained a ton of confidence by losing… (you’re hooked, right?!).

First, I’m going to back up a bit and tell you a story that has stuck with me, and helped me along the way. A few years ago, someone I really admire, Joanna Waterfall, didn’t meet her Kickstarter campaign goal. The way she handled this, and the way she pushed forward totally inspired me, and now her business, The Yellow Co., is touching so many lives, and making such a positive impact. I’ve never met Joanna, we’ve talked and worked together virtually, but that’s the thing about following someone’s story, you take what you need, and it can shape you. I’ll be sharing more about Joanna soon, as I’ve quoted her in the 2017 planner! It’s one of the beautiful things about social media. It’s easy to get caught up in “winning” or meeting a big goal, but the truth is, you can still feel really good if you don’t manifest that “thing”. Give yourself some credit.

I already told you about my trip to Etsy’s Open Call in two parts (part 1, part 2), and today I want to share my story about the actual pitch with you.

We did a total of 6 pitches, I told 6 major companies about what makes my brand unique, what makes my products sell, and why they should work with me. The brands were only allowed to pick two companies each to give a Golden PO to, out of all 36 talented makers, they had to narrow it down to two. I think their job may have been harder than mine. Each pitch was a conversation with a retailer about what their store needs are, and how my products would fit. Going in, I knew my brand wouldn’t be the best fit for each store, but I was excited to practice pitching, and talk to them, and hear from them about what they are looking for. I had great conversations, and my products were well received. I feel really good about the feedback I got, and very proud of my products. At the Golden PO ceremony, 11 people were awarded with Golden PO’s – meaning their products will be available in one of the stores this holiday season.

I left without a Golden PO, and I feel fantastic.

First of all, I didn’t walk away with “nothing”. Either way, I walked away with an amazing experience, tons of new friends, and invaluable feedback. I was also awarded an honorable mention from Whole Foods! That means that they liked my work enough that they’d like to continue the conversation with me (whoop whoop!). I also walked away with so many new stores across the US who I met at the buyer party. I loved meeting them in person, and it was a great opportunity for them to touch my products before they purchased.

Okay, so how did I gain confidence even though I didn’t get the shiny Golden PO?

  1. First, I knew that no doors were closing. Any one of those stores can call me at any time after the event to place an order – they now know me, and my product line.
  2. My new boutique stores are a great fit, some of them placed such large orders that I had to pinch myself. I believe in staying small because I get to work on the variety that I love, so being able to support their small shops at the same time is incredible.
  3. My customers now have more places to buy my products – when my customers are happy, I’m happy.
  4. The feedback I got was on point. While they’re things I’m almost done with just a week later, they were things I hadn’t thought of myself. Simple add-on’s or descriptors that helped my wholesale clients, when I had only been thinking about my retail clients.
  5. I had a ton of fun, and made so many friends, and bought so many adorable things from them (shopping spree!?)
  6. I felt prepared, I knew my brand, I knew my strengths, and I was going to learn. I knew we were all winners for getting selected, and I even asked some buyers for MORE feedback because I wanted to make sure I was presenting the best products possible. That doesn’t mean I wasn’t nervous, or anxious, it just means that I did my research. I asked myself those questions, and I feel a lot of clarity in what I want to do next, and what steps I should take to get there.
  7. This one really stuck with me. I’ve mentioned feeling intimidated by the other sellers, some people who are “internet famous” or are in tons of stores, and I definitely felt those imposter feelings creeping up. While I “knew” that your social media presence means nothing, I finally understood it. The sales, the followers, the features, the stores, they really don’t define any of these makers. You don’t know everyone’s story, and we’re so quick to judge, that it was really nice to meet these people in a vulnerable environment, where we were all feeling nervous, excited, and inspired. I loved talking with the sellers about our strategies, our systems, and what we value (staying small, having employees, working from home vs an office, etc).

I can proudly pat myself on the back for being a finalist, and I can honesty say that I’m so excited about my current product line, and what I am working on.

Don’t forget to read part 1, and part 2 of this story! Thanks to Erik Valand for the awesome photos!

September 7, 2016

free bookmark with purchase

I sort of accidentally launched the planner last week when I was at the Etsy Open Call. I had planned on having my etsy shop go on vacation while I was away, but I accidentally turned it back on while editing some listings for my wholesale portal, and then the orders starting coming in before I had a chance to mention this awesome giveaway! The first 100 orders will get a free bookmark (pictured above)! After that, the bookmark will be for sale in the shop, but you won’t want to miss an opportunity to get it free! Pre-orders have started, so order today! It’s never too early to start planning ahead! Stay tuned for more updates on what this year’s planner has to offer!

Thanks Audra for the awesome photos!!


September 6, 2016

Sugar and Type at Etsy Open Call 2016Last week I wrote about being a finalist in Etsy’s Open Call. I spent the month of August preparing for my pitch, and digging deep to find out what my goals are, and how to get there. Let me just say… you don’t need to be a finalist to dig deep. [Tweet “You don’t need to win a prize to win big in your business.”]

I felt intimated going into the pitch, if I hadn’t been so busy, I would have fallen harder into the comparison trap with sellers that had quadruple the number of sales, or social media followers, and sellers that had much fewer. I quickly learned that we were all picked as finalists for an obvious reason – we were all incredibly talented, and beyond passionate, and we all deserved to be there for our unique skill set and beautiful products.

I was really glad that I was able to bring my husband, Gregg, along on the trip. He got to sit in on the workshops, and got to come to the buyers party after the pitches. It was so wonderful to share this big opportunity with him, and having him there made me feel much more comfortable the night before, and of course, his muscles came in handy when carrying my crap around NYC, and he drove me the whole way letting me read, relax, and prepare. (High fives Gregg!).

Inviting Gregg really paid off when he volunteered me to give my pitch to the whole group of 36 sellers during one of the workshop. I definitely turned into a middle schooler embarrassed to present in front of the class, and almost didn’t do it, but it totally paid off! By practicing I was able to get immediate feedback, and get my first “pitch” over, so I could feel more confident the next day. It was incredible to get direct feedback from a buyer that I’ve always loved, Emily Blistein of Clementine. Emily not only has a beautiful shop, but she consults with people like me to help them grow their business, AND she writes incredible columns on Oh So Beautiful Paper. Emily was 100% genuine, and I truly felt as if she was honored to be there, and really proud of all the finalists. She was so personable, she even remembered the FIRST time I wrote her over three years ago! I’m not even in her shop, and she gets hundreds of submissions each year, so I felt touched that she read every email, responded, and remembered it years later. Her feedback about my pitch was great, and it felt like I was having a conversation with a customer (the way it probably should be), and she gave me a couple pointers on some of my price points, which is something I can easily change based on her feedback.

After the workshops, we set up our booths, and got to drool over the other sellers work, which was so fun. From candles, baby clothes, models, jewelry and so much more, it’s safe to say we were all in heaven. We then got to go on tours of the new Etsy HQ in Dumbo, a very new office that had us all wanting to leave our businesses’ and work for them (mostly kidding, but seriously, this place is amazing!). Every single Etsy employee was incredibly kind, excited for us, and super passionate about their job. The office has so much personality, and really gives people an opportunity to do their best work (and I say that after reading so many books about it). I loved the yoga room, the wall of greenery, and I loved their “desk less” approach. If you’re like me, and you’re running around a lot, you can opt to not have a permanent desk, but you can work at any of the floating work stations (couches, high tables, open seating, etc) throughout the office. This works great for someone who likes a change of scenery or just can’t sit still for too long. As someone who sits cross legged most of the day, this is totally for me.

Want to see the segment on CBS, can you spot my booth!?

I promise, I’ll be sharing more about the actual pitch, but honestly, the experience of the whole event was so incredible that it’s worth more than one blog post. I hope by sharing the details I can encourage people to apply next year, or give some insight for those who are finalists in coming years!

Read part 1, and stay tuned for part three! Thanks to Erik Valand for the awesome photos!



Represented by Jennifer Vaughn Artist Agency. For commercial work please contact Jen Vaughn at jen@jenvaughnart.com or 760-808-2462